Funnelkit – Funnel Builder Pro

FunnelKit Funnel Builder Pro is a WooCommerce sales funnel plugin that turns your default store flow into a proper funnel. Instead of the standard Shop > Cart > Checkout path, you can build dedicated funnel steps: opt-in pages to capture leads, custom checkout pages, one-click upsells and downsells after purchase, order bumps on the checkout, and a thank you page that actually matches the rest of the funnel. It’s built for store owners who are already getting traffic but losing revenue at checkout or leaving money on the table after the purchase. If you run a single-product store, a course with WooCommerce, a subscription box, or any shop where average order value matters, this is the tool that lets you design and control that entire journey without hiring a developer for custom funnel logic. The free core plugin handles the basics, but the Pro version unlocks the automation, conditional offers, and checkout customization that make funnels profitable. Core Features and Why They Matter in Real Stores 1. Drag-and-Drop Checkout Customization You can rebuild the WooCommerce checkout as a one-step, two-step, or three-step layout. That means you can move fields, remove friction like unnecessary address lines for digital products, add custom sections, and match the checkout design to your funnel instead of your theme’s default. It also supports Google Address Autocomplete and express pay options like Apple Pay / Google Pay for faster completion. 2. Targeted Order Bumps That Actually Convert The order bump is not just a checkbox anymore. You can create multiple bumps per checkout, style them with different skins, and show them only when specific rules are met — product in cart, cart value, user history, etc. This relevance is what lifts acceptance rates instead of annoying every buyer with the same generic add-on. 3. Conditional One-Click Upsells and Downsells After the initial payment, you can present upsells without asking for card details again. Pro lets you chain offers so the next step depends on whether the customer accepted or declined the previous one. You can also present multiple choices on a single upsell page with different pricing psychology, and use Smart Skip to automatically bypass an upsell if the customer already owns that product. 4. Pre-Built Funnel Templates for Faster Setup You don’t have to design from scratch. The library includes templates for lead capture, sales funnels, checkout funnels, and opt-in funnels that work with Elementor, Divi, Gutenberg, and other builders. Import a template, swap your product and copy, and you have a working funnel in minutes rather than hours. 5. Opt-In Pages and Lead Capture Beyond sales, Pro gives you inline and pop-up opt-in page templates to grow your list before the sale. Useful if you want to nurture leads with email or retarget them later, especially for higher-priced products where people don’t buy on the first visit. 6. Funnel Analytics and Coupon URL Automation You get a visual overview of how each step performs — views, conversions, revenue per step — so you can spot where people drop off. You can also auto-apply coupons via URL parameters, which is great for running targeted campaigns from ads or emails without making customers type a code at checkout. Practical Use Cases Where This Funnel Builder Pays Off Turning a low-converting checkout into a high-trust flow: A skincare store was seeing 70% checkout abandonment on the default WooCommerce page. By switching to a two-step checkout with address autocomplete, adding trust badges, and placing a complementary product as a targeted bump only when the main serum is in the cart, they reduce friction and lift average order value without extra ad spend. Creating a post-purchase upsell sequence for a course: You sell a $49 beginner course. After checkout, Pro shows a one-click upsell for the $99 advanced workshop. If accepted, the next offer is a coaching call; if declined, it shows a downsell for the workshop at a payment plan. Because the logic is conditional, you don’t show irrelevant offers and you don’t ask for payment info twice. Building a lead-first funnel for expensive products: For a furniture or high-ticket WooCommerce shop, you use an opt-in page offering a buying guide or discount in exchange for email. Those leads go into FunnelKit Automations, and the funnel tracks which opt-in template actually brings in qualified buyers before they ever hit checkout.